<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Azify]]></title><description><![CDATA[Wear Your Imagination, Create Your Reality]]></description><link>https://www.azify.com.au/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 14 Oct 2026 18:35:08 GMT</lastBuildDate><atom:link href="https://www.azify.com.au/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[From Screen to Fabric — Seeing Azify in the Real World]]></title><description><![CDATA[Thhere is a big difference between designing clothing on a screen and finally holding the finished piece in your hands. When you're building a clothing brand, especially as a solo creator, you spend a lot of time looking at mock-ups. You zoom into artwork, move elements around, adjust colours, change positioning and wonder what all of it will actually look like once it's printed onto fabric. Recently, I finally got to experience more of that finished result for myself. And one of the things...]]></description><link>https://www.azify.com.au/post/from-screen-to-fabric-seeing-azify-in-the-real-world</link><guid isPermaLink="false">6aa409a4571318e8c9e46dc8</guid><pubDate>Fri, 11 Sep 2026 14:01:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b7c8c1_ceafb4b7295544779ca7ab7b80e46419~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Samuel Hasley Hunwick</dc:creator></item><item><title><![CDATA[The Daily Storm]]></title><description><![CDATA[Some days, building something doesn't feel inspiring. It feels like a storm. Not the kind that arrives suddenly, tears everything apart and disappears. More like one that follows you around quietly. You wake up with it. You go to work with it. You come home with it. You try to relax, play a game, write something, design something or work on the business — and it's still there. For me, that storm is often anxiety and depression. And Azify is being built right in the middle of it. I work. I...]]></description><link>https://www.azify.com.au/post/the-daily-storm</link><guid isPermaLink="false">6a9d5ba5931dea863d2328a0</guid><pubDate>Sun, 06 Sep 2026 12:25:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b7c8c1_951ac19226c341c7b0316011afb65047~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Samuel Hasley Hunwick</dc:creator></item><item><title><![CDATA[Building Azify: Sci-Fi, Streetwear and Creating Around a Full-Time Life]]></title><description><![CDATA[Azify is still growing, and one of the biggest parts of that growth has been figuring out what I actually want the clothing to represent. I didn't want to create another hoodie range where a random graphic gets placed on the front and that's the end of the idea. I'm trying to develop clothing where every design feels like it belongs to a much larger world. A lot of my inspiration comes from science fiction, unexplained places, imagined locations, history, technology and the question of what...]]></description><link>https://www.azify.com.au/post/building-azify-sci-fi-streetwear-and-creating-around-a-full-time-life</link><guid isPermaLink="false">6a924f7994a35c6c99d4c614</guid><pubDate>Sat, 29 Aug 2026 03:18:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b7c8c1_1a5251fb300842078bd67a5cacda0703~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Samuel Hasley Hunwick</dc:creator></item><item><title><![CDATA[More Than a Brand — Building Azify One Idea at a Time]]></title><description><![CDATA[A zify was never supposed to be just another clothing brand. It started with a simple idea: what if the clothes themselves could carry an idea? Something strange, interesting, comfortable, limited and genuinely different from the thousands of designs we scroll past every day. And over the last week, that idea has started becoming something much bigger. A Week of Building This week has been about experimenting. We've been developing new heavyweight pieces, including 300–400 GSM cotton hoodies,...]]></description><link>https://www.azify.com.au/post/more-than-a-brand-building-azify-one-idea-at-a-time</link><guid isPermaLink="false">6a8e413cb23c95114c721338</guid><pubDate>Wed, 26 Aug 2026 01:28:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b7c8c1_b47a9236f3c0496ab482a44700cf4f8a~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Samuel Hasley Hunwick</dc:creator></item><item><title><![CDATA[Azify ]]></title><description><![CDATA[The Story Behind Azify: Imagine Boldly 03/08/2026 Azify began with a simple idea — that imagination has the power to create something meaningful. My journey as a creator started with a promise I made in 2013 after losing my brother. Before he passed, he asked me to write his stories and bring his ideas to life. That promise became the beginning of my own creative journey. Teaching myself storytelling, science fiction, and world-building was not always easy. Living with dyslexia, anxiety, and...]]></description><link>https://www.azify.com.au/post/azify</link><guid isPermaLink="false">6a7558b2dc26a7fc1f8953cd</guid><pubDate>Fri, 07 Aug 2026 04:01:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b7c8c1_82ed81eb0a2044fe8421c933ffbd8de8~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Samuel Hasley Hunwick</dc:creator></item><item><title><![CDATA[Azify Began With a Promise How Sam Turned Struggle Into Imagination]]></title><description><![CDATA[Some ideas arrive quietly. They do not begin with a launch, a logo, or a perfect plan. They begin with a sentence said to someone who matters. For Sam, known by many as Zxiaty, Azify began that way. In 2013, he made a promise to his brother. It was not just a passing thought or a childhood dream spoken into the air. It became a point of return. A reason to keep making, learning, and imagining, even when life made those things hard. The story behind Azify is not a neat story of instant...]]></description><link>https://www.azify.com.au/post/azify-began-with-a-promise-how-sam-turned-struggle-into-imagination</link><guid isPermaLink="false">6a7557bd421979b2d96fcc70</guid><pubDate>Fri, 07 Aug 2026 04:00:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b7c8c1_3f73397cd6c54896bfd7e13778f074f9~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Samuel Hasley Hunwick</dc:creator></item></channel></rss>